The Companies and Brands we serve

Globrands serves as the exclusive importer and distributor of JTI products in Israel since February 2001, including the cigarette brands Camel, Winston, LD, More, and Magna.
Since September 2007, Globrands has also been the importer and distributor of BAT (British American Tobacco) products in Israel, including the kent, Pall-Mall, Vogue and Rothmans cigarette brands.

Globrands holds the second largest share of the Israeli cigarette market, tying with a local manufacturer. Currently the company is in the advanced stages of negotiations with several well-known global FMCG companies for the import and distribute their products in Israel.

JTI (Japan Tobacco International, former R.J. Reynolds, RJR)
JTI - Japan Tobacco International is the world's third largest industry player, with a global market share of 11% and market capitalization of approximately USD 50 billion.
The company owns leading international cigarette brands like Camel, Winston, Salem, LD, Mild Seven, and has 3 out of the 5 most selling cigarette brands in the world. Japan Tobacco Inc. is among Fortune's Global 500. The company employs 23,000 people in 40 offices and 30 factories and R&D centers around the world, and its brands are sold in over 120 countries.

	Camel is JTI’s main international premium proposition and growth engine. Launched in 1913, Camel is the first worldwide cigarette trademark. Today, sold in over 100 countries, Camel is the 5th biggest global tobacco brand.
	Launched in 1954, Winston was one of the first filter tipped cigarettes. Sold in over 80 countries, Winston is today the No. 2 top selling cigarette in the world.
	LD was launched in 1999, and is perceived as credible international brand offered at parity to long established brands. LD is available in more than 30 countries.
	Magna is a quality cigarette offered at convenient value price. This combination is the main success drive of the brand in many countries.
	Enjoying many years of recognition as a leading prestige brand, More is sold in numerous countries with its 120 mm version quality tobacco blend. Its prestigious image is the main driver behind the brand’s success.

BAT (British American Tobacco)
BAT is the world’s second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. Main brands are Pall Mall, Kent, Vogue, Rothmans, Lucky Strike and more. With over 300 brands in its portfolio, BAT make the cigarette chosen by one in eight of the world’s one billion adult smokers, with leadership in more than 50 markets.
BAT produces some 684 billion cigarettes through 47 cigarette factories in 40 countries, and employ over 53,000 people worldwide.

	Kent was introduced in America in 1952 and is now sold in more than 70 countries. It is a premium brand for consumers seeking a mild and smooth taste. A record 54 billion Kent cigarettes were sold in 2007.
	Pall Mall was introduced in 1899 and is now sold in more than 60 countries. It is BAT’s leading global value-for-money brand, offering a range of cigarette and make-your-own products, with a volume of 51 billion cigarettes.
	Vogue is a super premium brand selling in more than 50 countries. It’s strong image as a leading prestige brand make it the No. 1 prestige selling cigarette in Israel.
	Rothmans was launched in 1890 and is now sold in some 80 countries. The brand is perceived as providing excellent value for its price, and is gaining increasing share among consumer who are looking for enjoyable brand at an affordable price.

Kraft foods
Kraft foods is the biggest foods & drinks company in USA and the world’s second largest food company. Kraft foods head quarter is located in Illinois USA since founded in 1903.

Kraft Foods manufacturs iconic brands—including, Trident, Jacobs, Oreo, Milka, Cote Dor, Toblerone, Philadelphia, LU, Kraft, Maxwell House, Nabisco, Oscar Mayer, Cadbury, Halls.

Kraft Foods has approximately 130,000 employees around the globe.

Kraft Foods brands are sold in more than 160 countries, and produced in 200 factories worldwide.

Kraft Foods global annual revenue is $50 billion, including 11 mega brands each generate revenue of more than $1 billion annually.

Kraft Foods is a public company traded in NY stock exchange and a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Trident is a brand of sugar free chewing gum popular in the United States, United Kingdom, Canada, Australia and many other countries, and is considered as the most selling gum brand in the world. The Trident brand was the first brand of sugar-free chewing gum in the world. The original Trident formula contained three enzymes thought to soften dental tartar. The name "Trident" derives from the three enzymes thought to promote dental health.

The first products that were launched in Israel are "Trident splash" which are center filled gum in various flavors:
• Strawberry-Lime
• Spearmint
• Tropical pineapple
• Mint – Eucalyptus

Important points you should know about Trident:
• The Trident brand was the first national brand of sugar-free chewing gum
• It was produced first in 1960
• Trident belongs to Kraft foods company.
• Global Trident sales are about 2.3 Billion $ a year
• Each gum contains less than 5 calories.
• Trident is the first gum that was sent to space in 1964.
• Trident splash products do not contain Gluten
• The first kosher Trident gum in the world was produced In 2010 especially for the Israeli market.

Halls is the most selling candy brand in the world.
Halls products are being sold in many countries over the world. In the USA and north Europe, Halls candies are leading the cough drops sales.
Halls products are popular over the world as cough drops.