Marketing

Marketing activities are performed under the close monitoring of our suppliers. These activities include both ATL and BTL operations, such as advertising, trade and consumer promotions, sponsorships, trade marketing (as detailed below), market research and more. The company assumes responsibility for the planning, budgeting and execution of the marketing plans according to the international standards prescribed by our suppliers. Marketing people are highly skilled and trained internally, as well as by our suppliers training departments.

Trade Marketing Teams, each headed by Trade Marketing Managers, operate all trade marketing activities for each of our suppliers in Israel. The teams cover key outlets, which represent over 60% of sales.

Nationwide coverage of selected outlets is maintained on a monthly visit basis.
The Trade Marketing Teams responsible for:

• Product visibility.
• Availability.
• POS advertising materials.
• Special promotional activities.
• Market intelligence.
• Establishing and maintaining direct relationships with retailers.